The fastest growing social media platform Instagram is increasing their power with ‘stories’. The ability to direct traffic to a website will boost market reach with the younger audience.
Blue Moose, a successful direct marketing firm is confident the Instagram story feature can benefit brands, big and small as they offer consumers insight into their culture and services.
Since Instagram stories launched in August 2017, the BBC have managed to boost their followers by introducing #BBCShorts 15-second snapshots of news stories which are breaking.
“We thought it would be interesting to try and experiment with a different kind of storytelling, breaking down the parts of a story into some short videos or series of animated stills, so our followers would experience the story as it unfolds,” Mark Frankel, social media editor, BBC News. A recent update on the service has allowed brands and businesses to include hyperlinks directly to websites a service which has proven popular with online marketers.
Blue Moose is confident that the advancements in the service will see an influx of businesses trying out the service. The firm will be considering opportunities to showcase their daily activities from their pioneering business development program to their innovative campaign offerings. “By offering our followers an insight to our daily activities, including exciting workshops and on the road campaign updates, we can attract better-suited candidates to join our growing firm. We are devoted to maintaining our company culture which centres around the development of young entrepreneurs. “ said a spokesperson for Blue Moose.
At Blue Moose, the aim is to design personalised marketing campaigns which are specific to individual requirements. No two drives will ever be the same, helping each brand to make a genuine and lasting impression on consumers.
Like a Grizzly Bear is a threat to the Moose, lack of skill, knowledge and preparation for marketing is a threat to business, believes Blue Moose. But with extreme speed, sturdy antlers and tough hooves, the Moose can defeat the bear like every business can overcome any marketing challenge with the help of Blue Moose’s broad skillset.