Committed to keeping ahead of the competition, Sales and Marketing Specialists Blue Moose reveal some of the hottest business trends set to hit in 2018.
New and established businesses can benefit from anticipating trends. Blue Moose is committed to beating the best, and have identified some of the trends set to hit recruiting and branding in 2018. The marketing specialists are confident they will add value to their client’s campaigns by setting out early to integrate some of these trends into their strategies early next year:
TREND 1# Recruiting
Take the time to listen to what the workforce wants, free lattes and snacks in the staffroom are all great, but what if the simpler needs aren’t being met. Such as a quiet space to work with a door that can be closed when solo work needs to be completed quickly. Don’t lose top talent by not listening, and Blue Moose will be adding a suggestions box to their reception where anonymous suggestions can be made. Those offering the most significant impact will be implemented as a matter of urgency.
TREND 2# Branding
2018 will be a big year for small emerging brands. As marketing giants fail to create engaging campaigns, consumers will look to support small local businesses, take time to engage with the local community sharing the brand’s vision and ensuring people know you as an option.
TREND 3# Social media
Be mindful of posts, with big brands being burnt by fast witted consumers. Consider who is the audience and why should they care about the post. Choose platforms that suit the business model, don’t be present for the sake of it, aim to boost engagement organically.
TREND 4# Podcasting
Steady growth is expected in the industry but an expected rise in the production of podcasts from emerging entrepreneurs. They will use podcasts to boost personal brand and share their message to those who will benefit directly. Choose topics carefully, selecting areas where own experience can add value to another on a similar journey.
TREND 5# Small business
People are growing more optimistic about the stability of the economy and bankers are anticipating higher levels of investing for SME’s. Those looking for an injection of support should get ahead and develop a network to boost business development opportunities and gain an advantage over the competition.
Blue Moose is a direct marketing agency that offers ongoing sales solutions for clients in a range of business sectors. Already established in many locations across the UK, Blue Moose is fast becoming one of the country’s most successful personalised marketing specialists.