The hotly anticipated offering, John Lewis revealed this year’s campaign to viewers on Friday, with viewers finding out what is ‘under the bed.’
With viewers loving past offerings by John Lewis, it becomes a much-awaited offering by consumers in the festive period. This year is no different. Secrecy surrounds the campaign, and months in the making has seen Oscar-winning director Michel Gondry develop a character to warm the hearts of millions. With a staggering £7 million budget Moz, the under-bed monster was born.
2017’s offering sees Joe a young boy struggling to get to sleep through the snoring of his under-bed monster, after building up the courage the unlikely pair develop a heart-warming friendship. The nocturnal creature waits until the evening to spend quality time with his new buddy. Eventually, the monster manages to get his Christmas wish of returning where he belongs. Creating the warming tone with the 1969 beetles classic re-recorded by rock band Elbow.
The pressure was on this year, after the success of past campaigns that included a story of friendship between a woman and a snowman, a lively family pet and a man on the moon. The drives are designed to encourage buyers to shop with the brand by sharing their values around Christmas. The big reveal took place in the first advert break on Google Box, a slot that offers a platform to millions of viewers. John Lewis offers a range of products that enhance Moz’s plight to be a Christmas favourite with consumers. The range includes a cuddly toy, storybook, and mug. Committed to charity work at Christmas, this year will see the Brand support Barnados the UK’s largest and longest-running children’s charity, and 10% of revenue from Moz merchandise will be shared.
Blue Moose is an outsourced sales and marketing firm based in Newcastle. The company specialises in a personalised form of marketing which allows them to connect with consumers on behalf of their clients’ brands. By combining with marketing often on a face-to-face basis, the firm is encouraging long-lasting and personal business relationships between brand and consumer. This form of marketing often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
The firm wasn’t disappointed with John Lewis’s 2017 Moz the Monster campaign, and they are confident the business will generate an abundant interest in Barnardo’s and raise valuable funds to support the charities pledges. As always, the firm stands by their commitment to family values at Christmas and wishes all their staff, contractors, and customers a happy and healthy festive period.